A practical, Lebanese-market-ready program that teaches you how to think like a strategist and execute like a pro—using modern tools (AI, content systems, and performance ads).
Welcome + how the course works (format, tasks, outcomes)
What you will learn and what you will build by the end
Introduction to the tutor (experience, methodology, standards)
Who this course is for (beginners, marketers, business owners) + who it’s not for
Expectations, attendance, and project rules
What is marketing (the real purpose: value, positioning, demand, conversion)
What is Social Media Marketing vs Content Marketing (differences + how they work together)
Skills required for a Social Media Marketer (strategy + content + analytics + communication)
The role and responsibilities of a Social Media Marketer (daily/weekly/monthly)
What “good” looks like: performance mindset + brand consistency
What is a marketing strategy and why it’s the foundation
Business understanding (offer, pricing, margins, operations, USP, competitors)
Target audience deep-dive (segments, pain points, desires, triggers, objections)
Decision-making process (Q&A loops, trust-building, why people hesitate/buy)
Marketing funnels + client journey (Awareness → Consideration → Conversion → Retention)
Translating the client journey into content (content that answers questions and removes friction)
Content planning system (content pillars, formats, monthly grid)
Storyboards (how to visualize scenes and structure)
Moodboards (style consistency, references, visual direction)
Scriptwriting for Reels (hook → value → proof → CTA)
Copywriting + content writing formulas (clarity + persuasion + structure)
Captions that convert + CTAs that drive action
AI in research (market, competitors, audience insights)
AI for strategy outputs (positioning, messaging, content mapping)
AI for production (scripts, ideas, thumbnails, visuals, editing workflows)
AI for optimization (variations, testing, performance learning loops)
Building an AI-assisted workflow (speed + quality control)
Time management + content pipeline organization
Team communication (briefing, feedback loops, approvals)
Client handling (expectations, reporting, problem-solving)
Basic project management systems (tasks, deadlines, deliverables)
Quality control checklist (brand + conversion + consistency)
Choose a real business (student business or assigned case)
Build full strategy: business analysis + audience + funnel + journey
Build content system: scripts, storyboard samples, monthly plan
Produce sample creatives (reels/post concepts) + presentation
Feedback + iteration until it’s “client-ready”
Ads foundations: objectives, structure, and KPIs
Creative testing (angles, hooks, formats, variations)
Audiences + retargeting basics
Optimization and scaling (what to change and when)
Reporting: how to read results and take action
