1. Information We Collect
1.1 Personal Data
• Contact Information: Name, email address, phone number, company name, job title.
• Account Credentials: Username, password (when registering for courses or consultations).
1.2 Usage and Technical Data
• Device & Connection Data: IP address, browser type, operating system, device identifiers, referral URLs.
• Interaction Data: Pages visited, time stamps, click paths, form submissions.
1.3 Cookies & Tracking Technologies
• Essential Cookies: Enable core site functionality (e.g., login, forms).
• Analytics Cookies: Measure site performance and usage (Google Analytics, Meta Pixel).
• Advertising Cookies: Enable personalized advertising based on your interests and behavior.
1.4 Meta Business Tools Data
When you interact with our ads or content on Facebook or Instagram, Meta may share aggregated and/or user‑level data with us, including:
• Ad impressions, link clicks, conversions
• Demographic and interest‑based segments
• Engagement metrics (likes, shares, comments)
2. How We Use Your Information
We process your data for the following purposes, relying on legitimate interests, contractual necessity, or your consent where required:
- Service Delivery: Provide and personalize our digital marketing services, consultations, courses, and support.
- Analytics & Improvement: Analyze usage trends to optimize our website, content, and ad campaigns.
- Advertising & Retargeting:
- Use Meta Pixel / Conversions API to track ad performance and build custom audiences.
- Serve targeted ads on Meta platforms and measure campaign effectiveness.
- Communications: Send service confirmations, updates, marketing newsletters (you can unsubscribe at any time).
- Security & Compliance: Detect fraud, maintain the security of our systems, and comply with legal obligations.
3. Data Sharing and Disclosure
We may share your information with:
- Service Providers: Hosting, analytics, email delivery, payment processors.
- Meta Platforms: To facilitate ad targeting, measurement, and reporting via Facebook Business Tools.
- Legal Authorities: When required by law or to protect our rights.
- Business Transfers: In connection with a merger, acquisition, or sale of assets (you will be notified).
We do not sell your personal data. Under CCPA, we consider any “sharing” for cross‑context behavioral advertising as a “sale,” and you have the right to opt out (see Section 5).
4. Cookies & Opt‑Out
You can manage or disable cookies via your browser settings. To opt out of Meta Pixel tracking and personalized ads on Facebook and Instagram, visit your Ad Preferences in your Meta account or use:
- Facebook: facebook.com/settings?tab=ads
- Instagram: Settings → Ads → Ad Preferences
You may also opt out of analytics cookies by visiting [your browser’s cookie settings] or using services like optout.aboutads.info.
5. Your Rights
Depending on your jurisdiction, you have the right to:
- Access & Portability: Request a copy of your personal data.
- Correction & Deletion: Update or delete inaccurate or unnecessary data.
- Restrict Processing / Object: Limit how we use your data or object to certain uses (e.g., direct marketing).
- Opt‑Out of Sale/Sharing: Under CCPA, opt out of sharing your data for behavioral advertising.
To exercise these rights, please contact us (Section 9).
6. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When no longer needed, we securely delete or anonymize your data.
7. Children’s Privacy
Our services are not directed to children under 16. We do not knowingly collect personal data from minors. If we learn we have gathered information from a child under 16, we will promptly delete it.
8. International Transfers
As a global business, we may transfer your data to countries outside your jurisdiction (including the U.S. and EEA). Wherever transfers occur, we implement appropriate safeguards (Standard Contractual Clauses, Privacy Shield where applicable) to protect your rights.
9. Changes to This Policy
We may update this policy to reflect changes in our practices or legal requirements. We will post the revised date at the top and, if material, notify you via email or a banner on our website.
10. Contact Us
If you have questions or wish to exercise your rights, please contact:
Ali Zein Digital Marketing
Email: privacy@alitheexpert.net
Phone: +961 81 62 42 27
Address: Bakhos Square 1, Jdeideh, Lebanon
Thank you for trusting Ali Zein Digital Marketing with your data. We take your privacy seriously and are committed to protecting your information.